State and Local Strategy
Expand Your Reach Beyond Federal
Bridge the Gap. Build Local Impact.
SGP’s State & Local Launchpad is built to help small businesses across all designations and sizes confidently navigate and thrive in the state and local government marketplace.
Access Through Strategic Contracts
Entry through powerful consortium contracts
Reach a nationwide network of state and local agencies
Streamline procurement and maximize exposure
Opportunity Alignment
Through a custom market analysis, we pinpoint: States and localities aligned with your offerings, Areas with procurement volume in your sector, and Ideal timing and vehicles for engagement. This data-driven insight ensures you focus resources where they’ll have the greatest impact.
Positioning & Marketing Strategy
GO-TO-MARKET STRATEGY:
Develop Public Sector Messaging
Craft clear, value-driven messages tailored to government buyers
Refine Your Collateral
Polish your capability statements, pitch decks, and digital assets for agency review
Strengthen Market Visibility
Build traction through smart channels and partner alignment strategies
Building a Smarter Pricing Model for State & Local
01
Understand the Landscape
Research state and local pricing benchmarks, public procurement norms, and contract types.
02
Build Your Model
Balance cost recovery with value-based pricing, ensuring your rates stay competitive and compliant.
03
Refine for Submission
Tailor final pricing to match agency expectations and bid requirements — clearly, strategically, and on budget.
Partnering & Outreach Enablement
SALES & ENGAGEMENT TRAINING
Get coached on how to sell into state and local agencies with confidence and clarity.
FINDING DECISION-MAKERS
Learn where key agency contacts are, how to build trust, and when to engage.
Partner Positioning Strategy
Identify ideal teaming partners and learn how to collaborate for greater scale and reach.
Angela Webb
President, govcon xcelerator & compliance SBU
